This Marketing Director is responsible for leading Middle East ME Pricing & Marketing operations, Channel Development, & expand end user relationships, as well as drive regional marketing activities and initiatives for ME region.
The position will drive profitable, growth-oriented marketing programs and development activity for all Eaton businesses excluding Crouse-Hinds & B-Line industry segments and product lines, in close cooperation with the countries sales and Business Unit leaders and product line marketing, to drive activity and success. The job holder will also be responsible for implementation, calculation and analysis of price control for the ME region, as well as content ownership for pricing tools & published price lists.
The position will also be responsible for building out the strategy and development of the MENAI regional initiatives and for driving the development of price consistency & maturity, discount & reward program structure.
Responsibilities:
Responsible for development and implementation of key Middle East ME strategic marketing initiatives across all product lines
Develop and execute a strategic direction for the relevant products, aligned with the overall business strategic direction and support Eaton`s growth ambition in ME
Control & approval of sales discount programs & rebate schemes
Collaborate with field sales, key account managers and sales management in the development and execution of a channel marketing plan including promotional calendars for key accounts
Develop and roll out standard tools and processes for Voice of Customer (VOC) collection to assist in the development of New Product Platforms and New Product Development (NPD) – customer surveys, VOC templates
Manage the relevant products throughout the entire product life cycle to profit plan and takes over responsibility for all product relevant issues
Manage and develop data and marketing analytics group to assist key company stakeholders in the analysis of financial, service and sales related information
Ensure coordination with Business Units (contribute to the specifications of Product adaptations and new products with the Business Units)
Propose the pricing strategy and positioning to optimize market share and profitability in the region; monitor its implementation, control the results.
Analyse and follow the market evolution (customer behaviours, competition, market share, etc)
Consolidate and analyse positions of Eaton, of the competition, trends
Analyse with Countries the competition actions and help build and deploy the necessary counteractions
Responsible for in region pricing within Delegation of Authority (DoA) levels
Design pricing mechanisms & controls to leverage C-Pro team for 1st level pricing approval for all products
Market price realization activities (RPI) including identification and correction of any price leakage
Work across the product marketing teams, coordinating with product managers to define platform requirements to meet the needs of customer demand
Develop and execute Digital Strategy including support for document support for tablets, mobile phones and web browser platforms to assist sales and marketing personnel in business development
Assist in the development and implementation of key vertical market initiatives as defined by product marketing and field sales
Process improvement initiatives to limit reliance on the organization’s administration burden (e.g. credit & debit notes, price variances)
Drive Customer Experience Centre CEC as a training hub for the region and create customers engagement by approaching universities, contractors , end users , consultants & partners
Create new partnerships and build relationships across the region with our partners & customers on the decision makers level to create new opportunities in region
Qualifications:
15+ experience in Product Management, Sales, Sales Support, Pricing, Marketing
Ability to gain cross - group support for strategy and processes
Experience in driving change management projects
Experience in price management and tactics, resulting in excellent command of pricing methods and tools
Experience with setting value based prices based on market, competition and own product/service differentiation, understanding of customer price sensitivity, and knowledge in portfolio and customer price analysis
Advanced communications skills, being able to interact with all levels of the organization as well as cross functional
Advanced presentation and facilitation skills are preferred
Expertise in Price for Value as well as extensive knowledge of sales and marketing practices in all areas
Market & Customer Knowledge, Value Proposition Design and Sales Strategy & Management
Strong analytical skills, able to synthesize different data, draw insights and consolidate market data for managerial review
Proven management skills, taking initiative and influencing decisions through others
English language at advanced level
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
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