Description
A leading logistics and distribution organization in Saudi Arabia is undergoing a major brand and commercial transformation.
With a strong operational backbone and national presence, the business is now focused on building a modern, consumer-facing brand that drives preference, engagement, and B2C growth within the Kingdom.
The Mandate
This role carries a clear directive:
Transform the brand. Drive measurable growth. Build a marketing engine rooted in deep local consumer understanding.
Key Responsibilities
Brand Transformation (Primary Focus)
Lead a full refresh of brand identity aligned with Saudi market expectations and cultural context
Define a compelling, locally resonant brand narrative
Build a brand presence that connects authentically with customers across the Kingdom
Digital Marketing & Growth
Own and scale all digital channels with strong emphasis on locally dominant platforms and behaviors
Develop performance-driven campaigns with clear ROI and measurable outcomes
Drive customer acquisition, activation, and retention across digital channels
Content & Community
Build culturally relevant campaigns tied to local trends, moments, and audience behavior
Develop a strong content engine that drives organic engagement and shareability
Activate creator and influencer ecosystems with a locally authentic voice
Commercial Impact
Partner with commercial teams to support revenue growth
Position the brand as a preferred choice for consumers and businesses within Saudi Arabia
Team & Execution
Build and lead a high-performing marketing team
Reduce reliance on external agencies by strengthening internal capabilities
Establish a strong culture of accountability, performance, and execution
Requirements
Essential:
10–15 years of marketing experience with leadership exposure
Proven track record in building or scaling consumer brands within Saudi Arabia
Deep, practical understanding of local consumer behavior, culture, and digital platforms
Strong performance marketing capability (data-driven decision-making)
Ability to connect creative output to measurable business results
Fluency in Arabic and English
Highly Valued:
Strong familiarity with Saudi digital ecosystems and content dynamics
Experience operating in high-growth, consumer-facing environments
Ability to build culturally relevant campaigns that resonate locally
Leadership Expectations
Operates with strong ownership and accountability
Brings both commercial thinking and cultural intuition
Able to move fast, challenge assumptions, and deliver measurable outcomes
Builds brands that earn attention through relevance, not just spend
DETAILS TO REGISTER FOR THIS JOB:
Send your updated ATS-compliant CV:https://apply.workable.com/ultimate-peaks/j/58D7070204/
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What is an ATS CV?
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We support the Far-Sighted, Growth-Oriented Vision announced by the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.
It's an exciting time and the next 30 - 40 years will see massive growth in jobs in the GCC countries.
Excited about working in the GCC? Click on one of the banner's below...

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