We need an Associate Manager-Trade Marketing
Job Summary
The Trade Marketing Associate Manager supports business growth by planning and executing trade marketing initiatives across key accounts and general trade. The role analyzes promotions, sell-out data, and market trends to guide sales teams and optimize trade marketing investments. Responsibilities include monthly sales planning, forecasting, pricing coordination, and managing BDAs. The position also oversees sales performance tracking, trade claim approvals, inventory monitoring, financial reporting of TMI and gross contribution, and POSM execution through distribution partners. Overall, the role ensures effective trade strategies that enhance brand visibility and drive sales.
Roles & Responsibilities
Analysis
1. Customer wise promotion execution Vs Planned & its competitive analysis - Weekly
2. Taking sales team input on upcoming competition promotions by customer - Weekly
3. SKU wise sell-out data analysis on different RSP of sell out customers - Monthly / Quarterly
4. Vol Share analysis (AC Nelson) - Monthly
1. Customer wise promotion execution Vs Planned & its competitive analysis - Weekly
2. Taking sales team input on upcoming competition promotions by customer - Weekly
3. SKU wise sell-out data analysis on different RSP of sell out customers - Monthly / Quarterly
4. Vol Share analysis (AC Nelson) - Monthly
Tracking
1. Competition Promotion activities (KA) & brand wise net Prices (GT) ECO Tracking - Weekly & Monthly
1. Competition Promotion activities (KA) & brand wise net Prices (GT) ECO Tracking - Weekly & Monthly
Planning
1. Monthly Sales Plan by channel & Customer (KA) - Monthly
2. Brands / SKU wise volume forecast review - Monthly
3. TMI Spends - by channel & customer - Monthly
4. Pricing planning with Sales Team/TM - Monthly
5. BDA negotiation - ADHOC / on need basis
6. AOP Planning - Yearly
1. Monthly Sales Plan by channel & Customer (KA) - Monthly
2. Brands / SKU wise volume forecast review - Monthly
3. TMI Spends - by channel & customer - Monthly
4. Pricing planning with Sales Team/TM - Monthly
5. BDA negotiation - ADHOC / on need basis
6. AOP Planning - Yearly
Operational
1. Sales target delivery - Monthly
2. Sales tracking by Customer/Channel/Brand - Daily
3. Customer wise Inventory status update to check sell out & to avoid D&E - Monthly
4. Trade Claim Review & approvals - Monthly
5. BDA Approvals - Annually / on ADHOC basis
6. Managing S&Ds ongoing issues & challenges - ADHOC / on need basis
1. Sales target delivery - Monthly
2. Sales tracking by Customer/Channel/Brand - Daily
3. Customer wise Inventory status update to check sell out & to avoid D&E - Monthly
4. Trade Claim Review & approvals - Monthly
5. BDA Approvals - Annually / on ADHOC basis
6. Managing S&Ds ongoing issues & challenges - ADHOC / on need basis
Financials Management
1. TMI provisions - Twice a month
2. Brands wise GC Management and reporting - Twice a month
1. TMI provisions - Twice a month
2. Brands wise GC Management and reporting - Twice a month
POSM
1. POSM execution in trade through S&Ds - On activity basis
1. POSM execution in trade through S&Ds - On activity basis
KPIs
- Accuracy of Sales Forecasting – % variance between planned vs. actual monthly sales and volume forecast.
- Promotion Execution Effectiveness – % of customer promotions executed as planned vs. deviations, including weekly competitive comparison.
- TMI Efficiency – ROI on Trade Marketing Investments (TMI) and % adherence to monthly TMI budget.
- Sales Performance Tracking – Achievement of monthly sales targets by channel/customer and accuracy of daily sales tracking.
Work experience requirement
7+ years of related experience including specific trade marketing experience within the FMCG industry
Qualification
- Bachelor’s in Marketing
- MBA or Post-Graduate Diploma in Management with specialization in Marketing from a reputed university is preferred
Competencies
Knowledge of Value Chain Management
Trade Marketing and Category management
Sales and Distribution Strategy Management
Consumer Behavior B2B and B2C
Knowledge of International and/or Local Laws and Regulations
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
Business Unit: Oils&Fats(UAE) (37
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