Manager, External Communication- TAQA, Abu Dhabi
Job Purpose:
To lead, plan and manage external communication and brand management strategies for TAQA in accordance with the corporate vision and mission and ensure effective implementation of all related programs to promote the value propositions of TAQA initiatives, through campaigns, while maintaining effective crisis communication and ensure clear and seamless flow of key messages to all stakeholders supporting the achievement of the strategic objectives.
Responsibilities:
Generic Accountabilities
Strategy Contribution
Provide guidance and support for the effective cascading of the functional strategy into department business plans to ensure vertical alignment and horizontal integration with other interfacing departmental strategies.
Guidance
Provide subject matter expertise, advice, and share knowledge with the team members to support their overall development.
Promote the organization’s values and ethics in all activities within the team to support the establishment of a value drive culture within the organization.
Collaboration and Delivery with Strategic Business Partners
Collaborate with all business partners (Human Capital, Finance, Supply Chain, IT and Legal) to co-deliver defined key performance indicators (KPIs) in line with the overall business plan.
Policies, Systems, Processes & Procedures
Lead the effective implementation of External Communications department policies, procedures and controls covering all areas of assigned department activity so that all relevant procedural/legislative requirements, fulfilled while delivering a quality, cost-effective service.
Continuous Improvement
Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
Reporting
Ensure that all reports are prepared timely and accurately and meet TAQA requirements, policies, and quality standards.
Job Specific Accountabilities
External Communications
Lead the development and execution of TAQA's external communications plan, policy, and procedures in alignment with the overall corporate communications plan and in coordination with concerned departments thorough understanding of various needs to ensure that communication requirements are effectively met.
Contribute to the development of branding strategy and guidelines for TAQA to alignment with business objectives.
Review all press statements, public speeches, communications etc., issued by NewCo or related to the organization to ensure their accuracy and consistency with overall company image, branding principles and local etiquette.
Manage and review external communications in coordination with concerned departments to ensure compliance to quality standards; this includes publications, website content and social media posts.
Manage ad-hoc external communications requests e.g. the coordination of international communications as needed in line with policies and processes.
Monitor the effectiveness of external communications (including publication and website) and identify opportunities for improvement and recommend changes accordingly to ensure optimal communication quality and consistency.
Social Media Management
Lead the development of social media guidelines to be followed consistently across TAQA.
Oversee the collaboration with internal and external public relations agencies, graphic developers, and communications teams to ensure that the public relations practices are consistent with the image of TAQA.
Oversee and approve all content, publications, press releases and media releases to ensure all messages are uniform and aligned in terms of the corporate brand and on point to achieve effective impact on the public.
Manage the social media platforms to promote TAQA and ensure that the promotions and content provided by marketing reach to the target audience and enhance the image of TAQA.
Monitor social media for topics related to organizational/brand image, general awareness, and positioning of TAQA to ensure they are addressed on a frequent basis and used for promoting TAQA's image.
Public, Media and Press
Oversee TAQA's press and media activities to maintain and strengthen TAQA's public and brand image.
Oversee the scheduling of public and media events and coordinate with external event management service providers as needed.
Crisis Management
Contribute to the development and maintenance of a crisis communication plan in coordination with the relevant departments.
Manage the distribution of pre-defined external communications responses to crisis situations in coordination with the relevant departments.
Minimum Qualification
Bachelor’s degree in Mass Communication, Advertising, Journalism, or any other related field.
Minimum Experience
10 years of relevant experience in Public Relations/Communications.
Apply Here:
https://jobs.taqa.com/vacancies/1820/manager_external_communication/
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