Read the Job Description carefully, then scroll down for "Details to Register for this Job"...
Scope
We are looking to recruit an enthusiastic individual to join our dynamic, fast paced, and multidisciplinary business in the Middle East as our Content Marketing Specialist.
We are seeking a highly skilled and motivated Content Marketing Specialist to join our marketing and communications team. As the Content Marketing Specialist, you will be responsible for developing marketing collateral, assets and processes, including executing social media campaigns that align with our overall marketing objectives, create compelling content as well as developing content strategies to engage with our target audience. We are looking for a dynamic self-starter, who will be at ease with multi-tasking in a fast-paced environment and managing stakeholder expectations, covering our business divisions with B2B, B2C & B2G client bases and will be responsible for developing and executing social media campaigns and strategy that drive lead generation, brand awareness, and business growth for the business.
The ideal candidate will be fluent in English and possess exceptional organisational, communication, and stakeholder management skills, strategic output and a goal orientated mindset. Arabic is a plus.
Responsibilities
You are expected to put the external client at the center of everything we do and assist the internal client achieve their objectives.
Key Responsibilities
Create and develop engaging marketing assets and collateral to support both the Marketing team and the Resi team with the promotion of properties, service line and aligned with the KFME brand.
Develop and execute social media strategies that support our Resi marketing objectives and increase engagement with our target audience and grow our reach and follower bases.
Manage and support the Resi team with marketing their listings including marketing checklists, templates, social media training.
Create and curate engaging content for our social media channels, including but not limited to META and evaluate new social media platforms and channels.
Conduct social media analysis and audits to measure the success of content, identify trends that diversify content on content platforms that deliver social KPIs to drive lead gen for Prime Resi.
Collaborate with other members of the marketing team and the Senior Marketing Manager to ensure content aligns with overall marketing strategies.
Stay up-to-date with the latest social media trends, technologies, and best practices, and integrate them into our social media strategy.
Monitor competitor activity on social media and identify ways to drive more compelling resi content for our own social media presence.
Support resi digital advertising campaigns, including creating ad copy and content while adhering to global KFME digital brand guidelines.
Analyze and report on resi social media performance metrics in collaboration with the marcomms digital team, identifying areas for improvement and adjusting resi ad strategies accordingly.
Ensure brand consistency and alignment with overall brand.
Events
You will cover/curate content on resi events where relevant, including, but not limited to client events
Open houses, brokerage events, roadshows, with the support of the team
Systems & IT competence
Microsoft Office suite
Adobe Suite (InDesign, Photoshop & Premiere Pro) or similar
Social media listening tools (Hootsuite, Mention, Brandwatch, Sprinklr, Hubspot etc.)
Project Management software support desirable
Qualifications and Personal Skills
Bachelor's degree in marketing, communications, or a related field
Minimum of 2-3 years of experience in content creation
Excellent verbal and written communication skills in English. Arabic language skills would be a plus.
Strong knowledge of social media platforms and their respective audiences
Experience in managing social media advertising campaigns, including creating ad copy and targeting specific audiences
Familiarity with social media analytics tools and the ability to interpret data to make data-driven decisions
Ability to work under pressure and manage multiple projects simultaneously
Strong interpersonal skills and the ability to work collaboratively as part of a tea
Clear, creative, and logical thinker with exceptional writing and communication skills
Flexible, adaptable and with a co-operative attitude; able to work as part of a team
Excellent organizational and interpersonal skills
Enviable attention to detail
The ability and flair to manage and lead large scale multichannel projects with ease
An intelligent listener, ambassadorial and can sell in ideas and concepts to stakeholders
Previous experience in the Dubai/UAE real estate industry
Personal Attributes
Creative thinker with a passion for marketing and event management
Collaborative team player with excellent interpersonal skills
Strong problem-solving skills with the ability to think outside the box
Detail-oriented and organized with a focus on delivering high-quality work
Ability to work in a fast-paced environment and manage competing priorities
Proactive self-starter with a can-do/go-getter attitude
Excellent team player and relationship building skills
Strong sense of ownership and accountability for results
DETAILS TO REGISTER FOR THIS JOB:
https://jobs.knightfrank.com/job/Dubai-Content-Marketing-Specialist/997996901/
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