Read the Job Description carefully, then scroll down for "Details to Register for this Job"...
Job Description
The position’s objectives are to exceed commercial objectives, measured against return of investment (ROI), brand performance and commercial metrics.
The New Brands Development Director is the key contact for all new brands projects whether contracted or only considered for all senior internal and external stakeholders.
When it comes to the destinations managed by Miral Destinations, the New Brand Development Director leads cross stakeholders marketing programs, such as destination seasons development outside of Miral Experiences attractions, by coordinating stakeholders and internal resources on end to end execution.
Project Management | New Product Development:
Reporting to Vice President Strategic Planning, owning project management, from assessment of marketing and sales requirements, definition of strategy and plan, execution and transition of project to shared services
Owning commercial and brand development for all new brands, leading internal and external stakeholders in the critical transversal commercial development.
Overseeing the marketing development of the project and ensuring that team members are carrying out their tasks efficiently while upholding the company's standards. Coordinating workshops to obtain outcomes, summarizing project deliverables; planning project management, setting deadlines, prioritizing tasks, and workflow management.
Reviewing financial data, including project budgets, risks, and resource allocation.
Presenting project status, outcomes, risks, and decisions to senior stakeholders.
Stakeholder Management:
Own the relationship with new brand IP, including the ownership of the approval process, ensuring all internal and external parties adhere to contractual IP rules and regulations.
Own the relationships with Miral, Miral Experiences, and all relevant senior Stakeholders to ensure all requested deliverables are executed on-time, with approvals and in line with the IPs brand and marketing launch strategy.
Develop strong relationships with all Exec Team, GM’s, Head of Departments, Directors and support team(s) to ensure that the business is working together on all critical marketing initiatives.
Ensuring all marketing and sales teams work toward the same goal and execute planned activities
Business Strategy and New Product Integration:
Develop a long-term brand strategy, ensuring the launch plan drives the objective of sustainable business growth (revenue, per-cap, attendance) and building brand strength (salience, awareness, consideration and brand buzz).
When appropriate, develop the Multi-Asset Communication Strategy for the new Brand and other Miral Experiences attractions, creating a dynamic communication approach that can support the future growth of the business.
Develop long-term product strategy in partnership with the Revenue Management team, with the objective of business growth (revenue, per-cap, attendance).
Develop the B2B Marketing Strategy that will assist in driving the overall Sales Strategy, with defined objectives of growth for each sales sub-segment across Travel and Trade, Corporate, Government, Schools and Events.
Develop hotel integration strategy (Yas Island , Saadiyat Island, + Regional hotels) to ensure consistent brand exposure, with the objective of business growth (revenue, per-cap, attendance) and increasing brand awareness.
Develop the strategy for new products/ride launches at pre-existing theme park/attraction(s) and integration strategy for new attractions managed by Miral Experiences to ensure no cannibalization of the new Brand
Develop a brand and audience segmented content strategy with the objective of increasing brand strength (salience, awareness, consideration and brand buzz).
Develop an integrated Media strategy with the objective of increasing brand awareness, engagement and conversion.
Constant focus on competitor movement, locally, regionally and globally.
Lead on Yas Insights reporting integration from Sales & Marketing, work with the Business Intelligence team to ensure accurate reporting across all segments.
Marketing & Brand:
Lead the brand marketing team to create the Marketing and launch Strategy for the new brand, with the objective of meeting assigned business outcomes; primarily to drive positive attendance, revenue and per cap targets
Guide, review and approve all marketing assets developed by the Marketing team, ensuring high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns.
Ensure the Marketing team plan and execute communications and marketing campaigns across offline and online with a key focus on achieving positive return on investment against campaign spend. Responsible for the full roll-out/adaptation of the creative across all mediums, ensuring each execution meets the creative objectives and all assets
Agency Management:
Lead the relationship with the Creative and Media agencies to ensure all contractual KPIs are being met and delivered on time.
Oversee the development of an integrated Media strategy for the new brand with the objective of increasing brand awareness, engagement and conversion across all channels. Ensuring that the annual Media Strategy is aligned across the business.
Review all media / creative agency briefs, ensuring that the objectives of each marketing campaign is defined and supports the annual media / brand strategy.
Oversee all third-party production shoots with the external creative agency.
Team Management:
Key Marketing lead and representative for the new brand
Lead the Brand Marketing team for the theme park/attraction(s) in line with the leisure facility marketing organizational chart
Constant focus on learning and development for the team with the goal to maximize business efficiency and create strategic marketing leaders of the future
Create a team culture of positivity in order to drive successful outcomes for the business.
Ensure that internal policies and processes are followed and adhered to at all times
Commercial, Budget & Reporting:
Ensuring phased spending plan is aligned with approved forecast and cost efficiencies are implemented where possible.
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget for all theme parks and attractions expenditure spending, and other financial considerations
Development of senior management strategic reports, board presentations and other documents required by VP, Sales, Marketing and PR and the Senior Leadership team
Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for marketing team
Review the Marketing Promotions Calendar to ensure campaign drivers are meeting expected business revenue and attendance targets
Review the Marketing Campaign Overview for all marketing initiatives to ensure all relevant departments in the business are aware with full details
Review Post Campaign Overview for all marketing initiatives to share results (including sales results and campaign ROI) with the business and advice on any remedial actions for improved success for future campaigns.
Create other reports and document as required
Destinations cross stakeholders marketing programs:
Define with internal and external stakeholders destination wide activities, such as seasons, to meet Miral Destinations objectives
Develop plan with stakeholders, and ensure engagement.
Secure required budget and coordinate the execution across internal and external stakeholders
Engage with internal marketing and sales team for promotion
Qualifications
Essential:
Educated to degree level or equivalent in Marketing
Years of Experience
Essential:
Minimum 10 years of Marketing experience
Desirable:
Worked in theme parks, marine life theme parks, attractions or entertainment venues
Worked in new product / brand development
Worked in the UAE or GCC countries in a marketing environment
Experience with leading regional or global brands
Skills
Essential:
A natural team leader with a confident, assertive and approachable personality
Commercially astute, data-driven and results oriented
Highly deadline driven
Resourceful, pro-active and innovative thinker
Strong project management skills
Ability to navigate a busy and challenging environment
Strong presentation skills in both public speaking and PowerPoint format
Solid attention to detail
Agency management
Media planning and buying
Analytical in thinking and able to manipulate data in Excel
Strong copywriting skills
Desirable:
Fluent Arabic speaker and writer
Event management
BEHAVIORAL COMPETENCIES
Create Smiles
Share What You Know
Deliver Excellence
Work as One
Lead With a Shared Vision
Nurture Talent
Build Proactive Partnerships
DETAILS TO REGISTER FOR THIS JOB:
https://enpk.fa.em8.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/job/2462?utm_medium=jobboard&utm_source=linkedinApplied For Many Jobs, But Didn't Get Any Interview Calls? Apply For This Job Using a Branded AI-compliant ATS-Friendly CV from Dubai-Forever.Com.

What is an ATS CV?
Applicant Tracking System or "ATS", is the software that 'READS' your CV and stores this information in a database. Like this:

If the CV is not made as per the RULES of the ATS, the information will get messed up in the database. Like this:

And, you may never be found by the recruiter, in spite of your 'CV information' existing in the database...
...And, you'll keep wondering why you get rejected in spite of being a PERFECT MATCH for the Job.
Read more about the ATS CV:
https://www.dubai-forever.com/cv-writing-services.html#ATS-Compliant-CV
π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ
What's the most IMPORTANT thing you should read about a CV Writing Service?
Client Satisfaction Reviews, right?
You'll get a fair idea whether to purchase that service or not.
Read the recommendations our customers have written on my LinkedIn profile.
Click the LinkedIn banner below and then scroll down to the Recommendations section.
Navigate here for more testimonials/feedback about our expertise and results:
www.dubai-forever.com/resume-writing-feedback.html
www.dubai-forever.com/cv-writing-reviews.html
Also, read reviews about "www.Dubai-Forever.Com" on TrustPilot.com, the world's must trusted review site...
π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ
Want CV Samples & Templates for FREE?
Click on the CV's below to begin:

π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ
Join the Middle East's Best Job Groups on Whatsapp:

π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ
Join the Fastest Growing Jobs Group on LinkedIn:

π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ
Join our Telegram Group:

π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ
Submit your CV here, as well:

π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ
We support the Far-Sighted, Growth Oriented Vision announced by the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.
It's an exciting time and the next 30 - 40 years will be those of the GCC countries.
Excited about working in the GCC? Click on one of the banner's below...

π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ
SOCIAL INITIATIVE:
We publish job vacancies on this website and our Whatsapp groups for the benefit of job-seekers.
It is to help people who are searching for jobs from across the world.
This is a Social Initiative from our team @ dubai-forever.com, so please help us in this Noble Task by Forwarding these jobs within your Network.
Do this GOOD DEED.
You never know who will benefit from it.
You've heard about KARMA right?
It's waiting to give you 10X of whatever you do...Do the Good Deed. NOW!
π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π¦πͺ πΈπ¦ πΆπ¦ π΄π² π§π π°πΌ