Strategy Director, Dubai- Memac Ogilvy, Dubai
Responsibilities
Experience in strategic planning, especially strong omnichannel (defined as a seamless experience across all channels relevant to a buyer’s journey) strategy thinking.
Have the ability to answer the key questions such as how brands are communicated and experienced through digital interactions and how digital interactions fit into broader customer experiences.
Comfortable conversing across website, apps, paid media, marketing automation, SEO and content.
Solid measuring and reporting on performance across campaigns.
Experience with data-driven channel planning and content optimization; DCO message mapping against audience profiles and behaviors.
Would ideally also have a some brand planning experience to compliment the digital experience.
Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture and a nuanced understanding of creative work are critical.
The ability to work across different groups and disciplines is key to success, as is judgment in pushing the work, elevating the ambition of our client’s brands, and leading their thinking about the potential of their business.
Ability to work directly with clients and develop relationships on behalf of the agency.
Mange global brands building strategies around multiple product lines/brand portfolio.
Development of brand strategies, writing creative briefs, guiding development and presentation of the creative work.
Strong command of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given communications challenge.
Performance marketing strategic mindset.
Qualifications
7+ years of experience in strategic planning, especially strong omnichannel strategy experience.
Bachelor’s degree or above.
Experience of working within a large network communications agency.
Experience of developing brand strategies, writing creative briefs, guiding development and presentation of creative work.
Strong presentation, communication and leadership skills.
Ability to work directly with clients and develop relationships on behalf of the agency.
Familiarity with a wide range of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to client opportunities/challenges.
Demonstrate an innate curiosity and insight into human behavior, and an instinct for popular culture.
Apply Here:
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