Head of CRM & Personalization- Farah Experiences, UAE

 Head of CRM & Personalization- Farah Experiences, UAE

As the Head of CRM & Personalization, you will be responsible for Yas Island & Saadiyat Island's overall CRM strategy and functions, which includes building Experience Hub's overall consumer management capability in order to provide a high level of service and excellent consumer experience and capture data across all key touch-points of the business.

You will be a key pillar in the business’s income generation strategy and serves to maximize consumer retention and the acquisition of new consumers, therefore, enabling the Experience Hub to achieve its consumer base targets and ultimately its financial goals.

Your role will be pivotal into shaping Experience Hub's ambitious Customer Experience strategy to deliver highly personalized and effective CRM practices, through data driven hyper personalization and loyalty initiatives. 

Key to this role will be working closely with the Marketing & Sales departments across all of Experience Hub's partners to provide insights and support on how to maximize current and prospective relationships via CRM tools.

Your job scope includes:

Planning and delivering CRM strategies across the destinations encouraging customer retention personalization and customer loyalty.

Plan, manage and deliver tailored multi-channel CRM campaigns.

Consistently evaluates consumer data, that is, consumer behavior, program engagement, rewards redemptions, user experience analyses, as well as business performance metrics in order to realize areas of improvement in the business’s CRM campaigns, which will drive better results in consumer acquisition and retention.

Undertakes rigorous monitoring and evaluation of CRM campaigns and activities in order to measure ROI, prioritize resources, and enable continuous improvement in consumer acquisition and retention initiatives. At this capacity, the Head of CRM also conducts consumer experience research, consumer segmentation, and consumer roadmap analyses.

Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures required information at key points in the customer life cycle and recognize commercial opportunities.

Monitor and maximize customer lifetime value strategies ensuring maximum profitability.

Ensuring the entire database is cleaned, segmented and updated regularly. (B2B and B2C)

Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Evaluates digital products and CRM tools and leads the delivery of any digital product upgrade /

Ensure all business requirements are met, for on time delivery of the CRM project for Yas Connect project

Collaborate with internal stakeholders, agencies and other vendor partners as needed

Collaborate with all Yas Island and Saadiyat Island tenants leading and driving the overall CRM strategy and enhancements

Contribute to wider commercial growth and revenue strategies / plans, including enhanced online personalization and retargeting through digital marketing channels (display, PPC, social, etc)

Work as part of a project team to lead the implementation of a new SCV and CRM platform and capabilities to ensure delivery against business case revenue benefits.

Monitors and conducts research on trends in the CRM field within the commercial sector and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market.

 

Qualifications

 As an ideal candidate, you must have: 

Bachelor's or master's degree in Marketing, Data Analytics, Business Administration, or any other relevant field

At least 5-8 years experience of leading a digital marketing, CRM function ideally in the travel and tourism industry.

Strong background in customer acquisition, re-engagement and retention strategies.

Experience having worked with CRM platforms, ideally Microsoft Dynamics and Emarsys.

Exceptional stakeholder management skills

Strong analytical skills

Campaign management & Digital Marketing skills (EMD's)

Apply Here:

https://farah.taleo.net/careersection/ex/jobdetail.ftl?job=46523

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CVM – Senior Manager- Majid Al Futtaim, Dubai

 CVM – Senior Manager- Majid Al Futtaim, Dubai

Role Purpose:

Oversee CVM program across Majid Al Futtaim providing governance and oversight across all areas. Leader will be responsible for driving the customer value during the lifetime of existing customers by understanding customer overall needs and matching those to products / services that are offered. CVM Lead will partner with Marketing / CVM teams across business to realize CVM vision and North star while also driving the value of the customer cross-BU

Role Details – Key Responsibilities and Accountabilities:

Provide CVM program oversight and governance ensuring all streams are geared up and working well towards achieving business CVM Objectives

Drive revenue growth by understanding key-drivers for meeting business objectives through multiple channels and across customer touch-points

Act as a strategic architect for CVM program at large across Majid Al Futtaim driving CVM initiative across businesses in terms of education on importance as well as process to execute

Partner with businesses to drive growth towards revenue targets; shares best practice, creates frameworks and guidelines for operations and supports design of campaigns and life-cycle as needed

Defining a common approach to customer value measurement, setting targets to achieve cross BU and cascading the same within businesses

Provide a unified customer view based on signals from all BUs and external data

Identify most optimal opportunities to stretch the customer

Define and deliver 1:1 personalized cross-BU campaigns driving retention and cross-sell

Oversees the development and on-going maintenance of CVM systems and capabilities

Provide holistic view of CVM program performance, from a cross BU perspective maximizing value of MAF customer and guiding businesses to do the same for BU CVM work

Advise on setting targets both from revenue and behavioral perspective based on long term value for MAF and ensuring all streams are on track to achieve targets

Regularly track and manage churn process, understand trends and dynamics to optimize accordingly

Applying best practice, develop continuous improvement plans and make recommendations based upon employee and customer insights

Work alongside BU, CRM, Digital, Customer Insights, Data and Technology teams to realize the plan and vision

Manage vendors and vendor contracts (with any 3rd parties working for group-wide CVM agenda)

Successfully deliver CRM program and increase value of customers across MAF

Functional/Technical  Competencies

Bachelors or Masters degree in marketing or related field

Proven experience in driving growth and revenue in Marketing field particularly within the industry

Self-starter, self-driven person who can navigate through highly agile environments; ability to work independently when required

Experience working cross-functionally with development, design, business and marketing teams

Solid experience in managing stakeholders

Ability to meet tight deadlines and prioritize workloads with a track record of taking ownership and driving results

Customer-centric approach with passion for driving value and growth

 

Personal Characteristics and Required Background:

Self-starter, self-driven person who can navigate through amorphous and highly agile environments; ability to work independently when required

Experience working cross-functionally with development, design, business and marketing teams

Ability to meet tight deadlines and prioritize workloads with a track record of taking ownership and driving results

Verbal and written fluency in English is a pre-requisite; good listening skills with strong attention to details

Customer-centric approach with passion for building creative, new digital products with the aim of optimizing the customer experience and business operations

A strong understanding of the entire ad tech ecosystem from both a business and a technical standpoint.

Apply Here:

https://careers.majidalfuttaim.com/job/Dubai-CVM-Senior-Manager/696007101/

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Digital Marketing Specialist ZEISS Vision Care Middle East & Africa

 Digital Marketing Specialist ZEISS Vision Care Middle East & Africa

Responsibilities:

Design a digital marketing strategy for targeted segments in line with the ZEISS brand guidelines

Plan and execute all digital marketing campaigns and build and accentuate our social media presence

Manage online brand and product campaigns to raise brand awareness

Measure and report performance of all digital marketing campaigns

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Develop the regional marketing strategy in alignment with ZEISS corporate departments

Define and execute the regional Marketing Initiative Calendar

Liaise with the company’s distributors in MEA region to define country-wise Marketing Initiative Calendars and support them to ensure proper execution

Liaise with HQ functions of Corporate Marketing, Brand Management and Product Management to locally implement corporate initiatives, including but not limited to new product launches

Develop bespoke content (in English and Arabic) for marketing campaign country-wise or customer-wise. Online and Offline channels / platforms.

Propose co-marketing and sponsorship activities, in accordance with the target positioning and in coherence with the brand equity. Measure the effectiveness of such initiatives.

Market analysis – maintain and update knowledge of products competitive position, market trends and drivers and consumer behavior

Desired profile:

Master’s degree in digital marketing

Min. 3 years of working experience in the digital marketing domain

Up to date with the latest trends and best practices in online marketing

Strong experience in managing Instagram and Facebook, manage tags, comments, and private messages

Strong experience in running and managing effective Instagram and Facebook ads to produce maximum ROI, and able to setup metrics and measure it

Good organizational and planning skills, being able to plan marketing calendar ahead of time and manage marketing projects

Strong writing and communication skills with creative style

Strong understanding of the brand vision, image, strategy and culture

Strong understanding and experience in marketing budget, experience in Excel, cost allocation and calculation to produce the target ROI within budget

Strong experience in setting up trackable metrics before any campaign and ability to generate meaningful reports for analysis

English and Arabic speaker

Immediately available and based in Dubai

Apply Here:

https://live.solique.ch/microsites/showPublication/692412a4-8903-4909-82bf-f6bdab89b749

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Marketing Communications Manager- Al Futtaim Private Company LLC, Dubai

 Marketing Communications Manager- Al Futtaim Private Company LLC, Dubai

Job Description: 

To establish, manage and maintain advertising and PR processes of the business. This role is responsible for providing advertising and PR strategies, advice and support to the company to enable them to make sound business decisions.

 Key Responsibilities:

Monitoring the performance of the brand regularly and in particular performance of all marketing campaigns

Responsible of the showrooms OTBs (Opportunities to-do Business) measurement and growth, through effective Marketing Campaigns. [Results measured through phone enquiries, web & social enquiries and showroom walk-ins.]

Work with the GM to develop the appropriate communication & PR strategies.  Implementing strategies through a well-prepared execution plan. Coordinating with Advertising & PR agency to execute the plans.

Organising events and product displays in coordination with Ad Agencies - Motor Show, Launch events, Mall display, Test drive event's etc

Managing:

Honda.ae website,

Digital and social campaigns

CRM communications

Communicating performance vs. plan to management and sales teams.

Coordinating with Ad Agencies on a regular basis to implement campaigns while keeping within the budget and drive efficiencies of business.

 

Qualifications Experience & Skills:

10 years’ experience in Marketing Communications preferably in the Automobile Industry

You will be a dynamic team contributor with the vision to see the big picture.

Your communication skills will be second to none.

You will hold a Degree or MBA in Communication and be preferably multilingual.  

Communication, Planning, Understanding of Advertising and PR agency working, Computer proficiency (especially Microsoft Power Point)

Due to the nature of this exciting opportunity you will need to be highly flexible, have the ability to move in a fast-paced competitive environment, be a high achiever and deliver against team objectives. 

Apply Here:

https://www.afuturewithus.com/job/Dubai-Marketing-Communications-Manager-Trading-Enterprises-Dubai/694555001/

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Senior Team Leader-Digital Media- SABIS® Educational Services, UAE

 Senior Team Leader-Digital Media- SABIS® Educational Services, UAE

Job Purpose:

Leading the digital media team in developing material for various media platforms such as web, social media, and blogs to ensure SABIS® is visually portrayed to high standards on all the digital platforms.

Key Responsibilities:

Working closely with the Director of Marketing and Communications to develop a strategy for integrated media campaigns.

Assisting digital and social media, public relations, and creative teams to select the appropriate media for their projects across different platforms.

Planning, manipulating, and maximizing SABIS® presence on the various social media platforms ensuring continuously increased levels of brand awareness.

Creating content for digital media platforms according to platform guidelines.

Liaising with other teams within the department in developing new ideas to uplift the brands digital presence

Monitoring impact and return on investment of digital marketing campaigns.

Keeping abreast with the latest digital media trends and design technology available and applying relevant trends into the organization’s strategy.

Ideal Requirements:

Bachelor’s Degree in Business Administration, Marketing, Communications, or equivalent.

Master’s degree is a plus.

A minimum of 7 to 9 years of experience

Digital Marketing, Social Media Platforms (Facebook, LinkedIn, Instagram…) Hootsuite and HubSpot are a plus.

Proficiency in English, French, Spanish, Kurdish, and/or Portuguese is a plus.

Demonstrating Professional Behavior and Ethical Conduct

Delivering Results

Showing Accountability and Taking Ownership

Seeking Continuous Improvement

Apply Here:

https://careers.sabis.net/educational-services/details-new.html?jobId=3735&jobTitle=Senior%20Team%20Leader-Digital%20Media

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