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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
The Head of Marketing will responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.
What you will do
Marketing Strategy:
Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.
Drive brand awareness, consideration, and relevance amongst the target audiences.
Drive market share growth through development of brand equity and improved customer loyalty
Monitoring of consumer behaviours, market trends, demographics, competitor activities
Activation & Campaigns:
Manage and coordinate external agency partners
Lead, activate and execute consumer communications across integrated communications’ channels
Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
Ensure pure integration of campaign with relevant local insights’ implementation in various countries.
Customer Experience:
Support delivery of exemplary Customer Experience across all brand touchpoints
Improving Customer Experience in retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS.
Team Management:
Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.
Lead a lean and effective Marketing structure & team
Drive performance of Marketing team through measurable KPIs
Ensure 100% compliance with Standard Operating Procedures
Drive Al-Futtaim Values in workplace
Required skills to be successful
Strategic and structured business, sales & marketing understanding - long term and short term
Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
Strong communication skills with external / internal stakeholders.
Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.
About the team
The role will report to the Chief Marketing Officer and will be based in Dubai Festival City.
What equips you for the role
A business or university degree is preferred in Business, Marketing
Minimum 15 years’ work experience in Marketing & Communications.
Advertising agency experience a plus.
Multi-market & communications’ channels’ experience
Experience delivering strategies with high Customer Centric approach
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