Brand Manager - Senior, Burt's Bees, Dubai, UAE

At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people’s lives around the world. And we know that success requires head, heart, AND guts — all three, every day — coming together to work simpler, faster, bolder, and more inclusively. Interested? Join us to #IgniteYourCareer!

Your role at Clorox:

9 month maternity contract

Within Gulf PMU, the Senior Brand Manager will assist in defining and executing Brands strategic choices, design and implement local demand creation planning and is in charge of the brand management processes. Responsible to deliver market share growth and household penetration objectives along with PMU Financial commitments

In the AMEA Studio Brand capacity, the SBM will lead the development of the projects that are MENA focused

In this role, you will:

Key Responsibilities (in descending order of importance):

% of Time

Define the right strategy cascade and localize existing strategies for Clorox, Clorox PPD, Renew Life and Brands within the emerging business vector 

Co-lead oversee regional innovations. Participate in project triads to ensure timely delivery while providing visibility to key stakeholders

Monitor consumer behavior changes, recommend of strategy / tactic updates and white-space opportunities

Execution and business results 

40%

Leads, develops and executes the demand creation programs working with different stakeholders/functions to achieve continued profitable brand growth mainly in the UAE with a line of sight to improve or build brand equity in key markets outside the UAE

Oversees initiatives budgets and creative execution programs

Lead Clorox packaging label design for MENA

Co-lead with the support of the Marketing Manager to ensures that Brands plans are executed on time and flawlessly by defining the WHO, WHAT, WHEN

Track brand activities/initiatives, brand health and monitor competitive activity to help shape/enhance marketing strategies

Co-lead local charter development

Provides input on packaging, AMPS and customer selling tools

Manage all offline branded collateral

Delivers on brand performance metrics (Shares, HHP & CVM)

Create systems in order to track, analyze syndicated data among others, and act on progress and execution

Scope Factors: 

60%

The SBM will be handling the following categories/brands: Clorox, Clorox PPD, Renew Life and potential emerging brands 

What we look for:

Experience:

Brand management experience in international consumer goods company. Preference towards health and beauty experience

Strong experience within the GCC market and a good understanding of the consumers and market trends

Experience in new product development and launch experience

Worked on developing creative

Worked on media strategy and planning

Foundational knowledge/expertise on eComm

Skills and Abilities:

Excellent written and verbal communication skills along with being comfortable making presentations

Speak Arabic

Must be able to work independently and as part of a team, to make decisions that will affect others and the future of the brands

Analytical skills with record of using data to identify trends and challenges & drive business results

Proficiency with word processing, spreadsheet and presentation software in addition to data/analytics software (Nielsen’s Answers & Kantar Worldpanel)

A positive attitude and know how to manage multiple projects in a fast paced environment

Ability to build engagement, work and deliver in cross functional teams, interact & communicate effectively with all levels of the organization and influence/manage stakeholders

Must be results-oriented and demonstrated creativity

Excellent understanding of the full marketing mix

Ability to think creatively and innovatively

Budget-management skills and proficiency

Workplace type:

We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.

At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.

Benefits we offer to help you be well and thrive:

Competitive compensation

Generous 401(k) program in the US and similar programs in international

Health benefits and programs that support both your physical and mental well-being

Flexible work environment, depending on your role

Meaningful opportunities to keep learning and growing

Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

https://wd1.myworkdaysite.com/en-US/recruiting/clorox/BurtsBees/job/Dubai-United-Arab-Emirates/Brand-Manager---Senior_11776

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