Position Snapshot
Location: Jeddah, Saudi Arabia
Company: Nestle
Full-time
Bachelor’s Degree in Business or any related field
5-7 years of solid trade marketing/sales experience with good understanding of traditional trade
Position Summary
An exciting opportunity has arisen to join an excellent team, representing some of the most iconic Coffee brands in the world. In this role you will be responsible for developing & deploying category strategy to ensure continued growth in the country that reflect consumer, shopper, channel dynamics. You will help us to win every step of the way and take the Nestle Coffee business to the forefront of consumer minds.
A day in the life of...
Lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insight relevant to category, brand, channel and customer. Monitor and report shopper trends, implications and opportunities, leveraging supplier, customer and Nestlé network and tools to guide internal and external customers to future growth opportunities shopper.
Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action key customers' sell-out data regularly to win in trade.
Recommend & executes optimized Pack Price architecture (right pack at the right price in the right channel & ensuring profit expectations of both Nestlé & customer are satisfied) through fully understanding consumer, shopper & customer needs across prioritized channels dist.
To optimize consumer/customer budget strategy and allocation, review annual budgets and investment and accountable for tracking and maintaining category spending in the country.
Define growth opportunities and main drivers for the category & track the execution of plans, identifying eventual gaps, proposing actions to close the gaps and achieved the target (MBPC).
Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics, consistently applying Keep/Modify/Drop mindset, balancing trade investment with customer tactics and needs, to improve return on investment.
Define & review the picture of success for the category in each prioritized channel and enable its implementation, and optimization. Efficiently drive availability & visibility in physical and digital stores through perfect execution of POS and updating Planograms.
Lead the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key Category, Brand, Channel, Shopper and Customer growth opportunities and activation platforms ICP.
Ensure strict adherence and compliance on all activities undertaken, including those taking place in the trade, to the WHO International Code of Marketing of Breast-Milk substitutes and NESTLÉ country codes. Comply with the NESTLÉ's strictest requirements that Nestle marketing and sales personnel will not seek contact with, or give advice to pregnant women, or mothers of infants and young children regarding Infant Formula in their business capacity.
What will make you successful
University Degree in Marketing or Business
3-5 years solid Trade Marketing or sales experience in a multinational company
Strong analytical skills
Service Oriented, organized with robust problem solving and influencing skills
Solid communication, and presentation skills
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