Director of Perfumes, MEA, Bulgari S. P. A., Dubai, UAE

 

POSITION

Mission

Develop and Manage the Perfume business across the Middle East Region, working with key perfume distributors and duty free operators, defining the right strategies in terms of Network. Marketing, commercial conditions choice of appropriate Business Partners and guiding each area responsible in achieving the established sales targets.

  • Define and propose the commercial strategy guidelines for perfume in all the following sales channels: Domestic Distribution Distributors and Travel Retail.
  • Review and define the Perfume Network strategy for Domestic and Travel Retail channels evaluating new account openings and closings.
  • Ensure the Perfume business profitability working on P&L, Marketing’s, Investment’s and Marketing plans.
  • Cooperate with the perfume business unit for product priority, new launches, special kits and support the Supply Chain - Distribution Planning in customer priority definition and product scarcity management.
  • Ensure business monitoring as well as competitors’ benchmarking.
  • Establish a solid and cooperative relationship with Key Clients.
  • Ensure people competencies in the assigned organization.
  • Assessing and scouting the market of reference, competitor analysis and awareness.
  • Develop an action plan for the achievement of the yearly sales budget, through the definition of specific commercial actions regarding his/her clients.
  • Assess Points of Sales compliance to Bulgari guidelines (Visual Merchandising, store layouts etc.) and undertake appropriate actions.
  • Support the local partner in the definition of the yearly sales budget, support budget and marketing plan.

 

Experience

  • Business studies and significant experience in Perfume sales activities on Travel Retail and local market.
  • 8 - 12 years, preferably gained within similar luxury companies and some international exposure.
  • Someone who is very acute, with a sensitivity to excellence, brand attributes (and their respect), along with  the ability to animate a launch package.

PROFILE

Competencies

  • Analysis
  • Innovation
  • Planning
  • Initiative
  • Communication
  • Integrity
  • Impact
  • Negotiation
  • Knowledge of contractual and legal issues regarding the market of reference
  • Knowledge of the relevant market (competitors, luxury business etc.)

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