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Develop and implement of Dubai Tourism's regional business-to-business Travel & Trade marketing strategy, operating model and objectives; assist the regional relationship building activities by coordinating events
KEY ACCOUNTABILITIES:
Functional Responsibilities:
· Conduct research based on the identified methods, objectives, data sources and timelines to build an understanding of the trends, customer behaviors, major players and possible partners in the region
· Provide support to the execution of Dubai Tourism's regional operating model drafting activities
· Conduct cost-benefit and feasibility studies to provide support to regional operating model development activities
· Follow the provided direction to detail approved regional operating model and create organization structures, develop workflows and identify objectives
· Review and collate the analysis conducted (e.g. trend analysis, market research) to develop regional business-to-business marketing strategy
· Monitor and report regional business-to-business marketing performance realization against set plans, metrics and standards
· Draft regional business-to-business marketing performance related reports and presentations
· Conduct market research on possible travel&trade organizations (e.g. travel agencies, airlines) to develop partnerships
· Communicate with possible regional travel&trade organizations to collect detailed information and seek for partnership opportunities
· Conduct feasibility and impact analysis to support regional travel&trade partnership negotiation process
· Draft contracts, gather supporting materials and coordinate with regional travel&trade organizations during contract submission
· Coordinate with internal stakeholders to understand Dubai Tourism's needs/ requirements from regional travel&trade partnerships
· Coordinate with relevant internal stakeholders and draft the regional event calendar which includes exhibitions, roadshows, trips, etc.
· Assess the information collected from providers (e.g. venue owners, collateral development companies, caterers, transportation providers) during in-market event (e.g. road shows, tourism sales calls, marketing events) planning and provide suggestions on suitable partners
· Develop in-market event related materials (e.g. presentations, collateral, analysis) and handle vendor communication if necessary
· Liaise with relevant internal parties to arrange logistics/ itineraries for in-Dubai marketing activities
· Participate selection process of third party providers/ agencies and conduct follow-ups with the bidders if required
· Communicate with third party providers (e.g. consultants, agencies) on day-to-day basis regarding to activities related to Dubai Tourism's regional business-to-business marketing needs; exchange information and resolve inquiries
المؤهلات و المهارات
Minimum Qualifications:
· University/College Degree in a related field
Minimum Experience:
· 5+ Years of relevant experience
DETAILS TO REGISTER FOR THIS JOB:
https://jobs.dubaicareers.ae/careersection/dubaicareers/jobdetail.ftl?job=23002516&tz=GMT-05%3A00&tzname=America%2FChicagoApplied For Many Jobs, But Didn't Get Any Interview Calls? Apply For This Job Using a Branded AI-compliant ATS-Friendly CV from Dubai-Forever.Com.
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