Read the Job Description carefully, then scroll down for "Details to Register for this Job"...
GENERAL DESCRIPTION
To orchestrate the launches and push growth of pillars using product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship. To be accountable for driving and implementing the 360 strategy on my products and enthusing the business about them. To focus on sell out performance to grow market share and develop the category. To build offline and online plans in line with long term brand strategy. To drive the launch process and leverage consumer insights to ensure local relevancy. To be the guardian of the brands equity.
KEY JOB ACCOUNTABILITIES
Guardian of the brand DNA, guarantee the brand identity, ensure all marketing actions are in line with the sense of purpose while nourishing the brand
Own product portfolio management: product vision, strategy and growth plan, launch retro planning, book lead, launch dimensioning.
Responsible for the pricing strategy
Maintain a clean catalogue on their axe : IN/OUT
Drive brand product strategy and align 360 implementations with other team members across offline and online
Responsible for maintaining growth in pillar products and animating core catalogue
Builds the online brand strategy along the online and Ecommerce teams, ensuring brand evolution and MS growth across players.
Support the product/axe budget planning
Define the launch calendar and action plan in accordance with zone recommendations and local considerations
Assure sampling strategy & GWP for the full region across all retailors.
Own the responsibility of book forecasting, understand and challenge brand forecasting
Own sell out analysis and conclusions and recommendations to share internally and externally (zone)
Gain consumer insights and make strategic recommendations based on knowledge of consumer, competition and trends: ensure local relevancy
Present their axe during strategy meeting: retailer & distributor meeting
Be the voice of the markets to zone/DMI on the brand category in cooperation with the brand director
KNOWLEDGE & EXPERIENCE
Sell-out performance product/category
FPP management effectiveness
Forecasts
360 launch implementations
SKILLS & ABILITIES
Category/Brand(s) strategy and vision
Product 360 launches & pillar support plan
360 Launch reports
Monthly SO analyses & recommendation
Axe Catalogue
STAKEHOLDERS
INTERNAL
Brand Director on brand strategy and execution
Close alignment on 360 plan and product expression with online & offline BM, comm BM & Experts.
Digital Manager
KAMs & E-KAM
Marketing Coordinator
Supply
Finance
DMI/Zone marketing
KNOWLEDGE
Brand DNA
Category/ Métier
Product positioning and strategy
Consumers, customers, and competition
Hub countries business model
Brand/Category Financials especially PPP
Agile team and project management methodologies
Retail Experience
DETAILS TO REGISTER FOR THIS JOB:
https://careers.loreal.com/en_US/jobs/JobDetail/Junior-Brand-Product-Manager-Garnier/160491Applied For Many Jobs, But Didn't Get Any Interview Calls? Apply For This Job Using a Branded AI-compliant ATS-Friendly CV from Dubai-Forever.Com.
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