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Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.
In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.
By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.
BACKGROUND
A definitive statement of excellence in private education, Inspired is a co-educational, non-denominational, independent school group designed to inspire students to achieve their maximum potential in a nurturing, progressive academic environment from ages 3 months to 18 years.
Inspired offers a fresh and contemporary approach to education by re-evaluating traditional teaching methods and curriculums, and creating a more dynamic, relevant and powerful model reflecting current attitudes. We nurture the unique individuality, talent and self-assurance of each student, equipping them to take on the world with the skills and confidence to ensure success.
Our current portfolio of over 60 schools currently operates across Europe, Asia-Pacific, Africa, the Middle East and Latin America, with ongoing expansion foreseen. The group has grown exponentially since its founding six years ago.
We currently have schools open in Bahrain, Oman and Kenya and we have strong growth plans.
Great care is taken when selecting new Inspired team members. We believe true excellence in education is only achieved through an inspiring and passionate team with exceptional talents and whom are dedicated to supporting our schools to recruit and retain students by sustaining happy and motivational learning environments, filled with students who can stand tall and make their mark anywhere in the world as global citizens of tomorrow.
Specialist knowledge, excellent qualifications and an outstanding reputation, are a few of the core values we look for when recruiting Inspired staff. Our proficient global team promotes wide-ranging educational and operational management expertise to share best practice across the Inspired Group.
ROLE SUMMARY:
Responsible for leading the development, delivery and implementation of the integrated marketing plan in the Middle East and North Africa for our portfolio of schools located in Bahrain, Egypt, Kenya and Oman (More info: https://inspirededu.com/our-schools/).
Supported by the global marketing team, the Regional Director of Marketing & Customer Experience/Acquisition MENA will work with and lead all school marketing activity, with the priority focus on driving student admissions and retention.
For this role, we are looking for a passionate and dynamic person with strong motivation and management skills. The ideal candidate will have at least 5+ years of proven experience in Marketing/Communications, extensive digital marketing knowledge, as well as someone who is action-orientation and hands-on. This role requires someone who is resourceful, creative and able to create and deliver excellent marketing strategy and plans.
You are expected to lead and develop one marketing manager based in Bahrain as well as working with external agencies. You will need strong marketing and brand knowledge, but above all be a people person with excellent communication and leadership skills.
Working at local leadership level you will interact and work with all areas of the Inspired group, including particularly other senior and mid-level Managers, as well as senior executives in the organisation. Therefore, we are looking for an excellent communicator, who is happy to multi-task and someone who can relate to and understand the complexities that the various schools have, in order to support and overcome the daily marketing challenges that are presented in the local market for our different schools.
KEY RESPONSIBILITIES:
Develop a holistic customer journey experience and shape all customer touchpoints to drive conversion rates across all stages of engagement.
Ensure admissions, conversion approach and associated processes enable the school to optimise achievement of student recruitment targets with significant accountability for conversion from enquiry to application and application to enrolment.
Ensure all enrolment activities are tracked and measured to enable weekly reviews of conversion and enrolment activity. This should cover qualified leads, visits, applications, offers and acceptances.
Ensure service standards and quality assurance procedures are met and evolve with parent expectations and needs.
Set clear ‘best practice processes and training’ for in school teams in terms of conversion activities and enrolment follow-ups by regionalizing the global standards and guidelines, ensuring definitions are aligned with the rest of the world.
Undertake data analysis and lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision-making through the enrolment process and accurate forecasting during annual planning.
of new overseas markets and agency relationships.
In close coordination with the CEO, drive plans to enhance our share of the corporate market.
Work with the schools to devise and implement a strategy to improve retention of existing students across all schools.
PERSONAL QUALIFICATIONS
Essential
Minimum 5 years’ experience working in Marketing and Branding.
University Degree (or equivalent) in Marketing / Communications or similar
A native or near native level of spoken and written English
Excellent interpersonal, collaboration, communication, negotiation & team working skills
Technical requirements:
Strategy and planning
Digital performance and traditional ATL campaign experience
PR & advertising experience
Creative and self-motivated attitude to problem solving
Strong willingness to undertake regular travel within MENA (occasionally also overseas)
Ability to learn how to navigate a range of IT systems (Inc. CRM, MIS & data analytics tools)
High level of Microsoft Office & at least a basic knowledge of Adobe design packages.
Desirable
Marketing qualification (e.g. CIM)
Knowledge of MEA school market / Education Sector
Consultative Sales Experience
DETAILS TO REGISTER FOR THIS JOB:
https://jobs.inspirededu.com/job/Dubai-Regional-Director-of-Marketing-and-Customer-Experience-&-Acquisition%2C-Middle-East-&-North-Africa/776421702/Applied For Many Jobs, But Didn't Get Any Interview Calls? Apply For This Job Using a Branded AI-compliant ATS-Friendly CV from Dubai-Forever.Com.
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