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About Us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Boucheron, Areej, Aveda and Armani to name just a few!
About The Role
· This role is responsible for planning and implementing of an integrated trade development roadmap for the Beauty Distribution Portfolio. This includes the roll-out of trade development plans and initiatives through all Internal & external channels for Distribution Brands and across all operating countries (UAE & GCC).
· This role will be the primary point of contact with multiple internal and external stakeholders including commercial teams & stores, brand principals & product managers to drive agreed business development targets in support of strategic goals and ongoing commitments of the business.
· Also, this role will manage cross-functional work streams, timelines and qualitative objectives and will be accountable for the success of brand implementations & deliverables.
What you’ll be doing
· Engage and manage multiple internal and external stakeholders to drive Brand Trade strategic activities and projects to ensure agreed goals and objectives are met.
· Act as the main point of contact for external brand principals and representatives for new and existing Brand partnerships.
· Highlight and manage competing priorities and agendas between internal and external stakeholders to work toward the most effective outcomes.
· Balance strategic pillars and requirements with Brand partners to ensure all interests are considered in brand retro-planning & agreements.
· Manage the “hub” activities and projects assuming full accountability for budgets, timelines & deliverables.
· Maintain standards and monitors scope of Trade including quality and volume of business activities and transactions.
· Primary objective is to ensure that our brand is genuinely reflected as premium and prestigious.
· Maintain effective business relationships and good communication internal & external stakeholders.
· Ensure brand merchandising & activations standards are met across guidelines.
· Promote brand awareness among different channels of Business.
· Maintain regular and close contact with the team members to review brand performance to assess/ revise Trade strategy with the brand managers.
· Contribute to Sales Planning & Brand Strategy.
· Prepare launch plans of new products and implement them through promoters/ beauty consultants in retail outlets.
· Manage the sales force and ensure optimum staffing levels are maintained across the brand via liaison with the HR.
· New store opening, setup, training & management
· Providing the beauty consultants with better product information and skills.
· Coordinate with store management on information of employee concerns/development, leading to significant resolution and improvement.
· Help Training and development of our beauty consultants, through brand and product knowledge as well as functional and behavioral skills.
· Management of teams & stores along execution instore for frontliners targets, ROTA, merchandizing, implementation of activations & events.
· Coordinate, drive and manage the implementation of the integrated brand trade roadmap across the GCC while ensuring alignment across all territories, doors and channels.
· Play a key role in achieving Brand Distribution sales target & targeted category growth plans through development and implementation of appropriate trade tactics within brand guidelines.
· Focus on agreed product and brand development targets while managing overall 360 strategic plans across GCC Distribution business.
· Collaborate with Brand management peers for new brand acquisition projects to drive Brand focus including identity, trade and market development and branding.
· Build and manage start up trade plans and activities with a special focus on the External retailers/doors that are not otherwise managed by internal support functions (Outside Al Tayer retail doors) covering 100+ external beauty points of sales.
Job Requirements
· Minimum 3 years’ experience in significant portfolio/brand trade development role with an established reputable company.
· Practical experience in the areas of business case development, benefits realization and change management.
· Brand development experience & product trade in Beauty Requires effective stakeholder management and resource deployment across the business including collaboration and alignment with Beauty teams and support functions to drive and deliver value-added initiatives.
· Very good written & spoken English & French.
DETAILS TO REGISTER FOR THIS JOB:
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