Assistant Social Media & e-Commerce Manager, Mandarin Oriental, Abu Dhabi, UAE

Duties and Responsibilities

With the guidance of the Social Media & E-Commerce Manager or Director of Marketing Communications, design and implement the hotel’s social media and e-commerce strategy with KPIs

Proactively plan creative, compelling and targeted social media and e-commerce activity and campaigns under the supervision of the Social Media & E-Commerce Manager

Stay informed of upcoming trends and developments within the field of social media and e-commerce

Research and develop new ways to leverage social content to improve performances

Setting KPIs and using analytics (including Google Analytics, email marketing tracking etc) to regularly measure, evaluate and optimize all digital communications activity

Conduct competitive analysis studies on digital marketing trends and competitors review

Oversee and update the hotel’s website, including copywriting and editing, with liaison with MOHG e-commerce team and copywriter

Prepare and implement the annual social media & e-commerce plan in accordance to brand standards

Draft and post daily feed for the hotel’s social media channels as per brand guidelines under the supervision of the Social Media & E-Commerce Manager or Director of Marketing Communications

Plan and execute social media influencer campaigns; working closely with local and/or international influencers / KOLs

Create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower’s engagement

Coordinate with the appointed social media agencies to ensure that the management of the social media accounts is in line with the expectation

Assist the MOHG regional performance marketing manager with the digital marketing execution under the supervision of the Social Media & E-Commerce Manager

Community and crisis management on multiple social media accounts

Manage multiple social media accounts using the social media manager application

Ensure up-to-date hotel information and photos are reflected on all key online travel agent platforms i.e. Expedia, Booking.com, and TripAdvisor

Prepare monthly reports on social media and e-commerce with the ability to study and analyse figures to improve future campaign performance

Work closely with various departments to produce quality content for social media

Writing, commissioning and editing materials for a range of key hotel’s audiences for use across all digital communication channels

Plan, organize and oversee all social media photography / videography sessions

Assist with community relations events as and when directed by the Social Media & E-Commerce Manager or Director of Marketing Communications

Key competencies and background

Holds a Bachelor’s Degree in Marketing

Minimum 4 years of experience in social media and digital marketing is required

Creative and ability to think outside the box

Excellent communication skills 

Arabic speaker preferred but not essential

Advertised: 21 Mar 2023 Arabian Standard Time

Applications close: 21 Apr 2023 Arabian Standard Time

https://careers.mandarinoriental.com/cw/en/job/534364/assistant-social-media-ecommerce-manager

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