ROLE DESCRIPTION
Title:
Code:
Manager – Strategy & Research
TBA
Role Holder (if currently filled):
Role archetype
TBA
Individual Contributor
Division/Department
Grade/Level
Shopping Mall / Asset Management
Manager
Reporting to
Location
Lead, Portfolio Strategy
UAE
Managing/Leading (if applicable):
Date of last revision
N/A
Role Purpose:
The position is mainly responsible to provide active support and work alongside the Lead, Strategy, Research, Planning Business Tools & Insights to drive the Strategy Research and Insights agenda for the Shopping Mall Business Unit’s (SMBU) operating portfolio and support the growth agenda of the business.
Role Details – Key Responsibilities and Accountabilities:
Support the buildup of the strategy to drive the overall value creation agenda.
Provide direct oversight to Market and Consumer research and provide analysis and high-level summaries to communicate to SMBU business Units in a clear manner.
Develop RFP’s, evaluate proposals, and manage third party consultants to ensure quality deliverables.
Conduct analysis of sales and footfall results across all the SMBU’s operational assets. This includes analysis on the category growth and, tenant analysis etc., to support courses of action /strategic direction.
Support the Portfolio Management Lead in the build-up, adoption, roll-out and monitoring of key market portfolio strategies for all Regions.
Support sourcing of future trends research to iteratively develop and refine foresight frameworks, enabling the future proofing of the assets portfolio by identifying key consumer trends.
Support the sourcing, commissioning and analysis of critical market research engagements and deliverables for existing and new assets.
Support the development market reports across all operational assets incorporating competitive analysis, market share and trade area definition.
Support in the consolidation of key strategic risks and analysis by providing sensivities and montecarlo analysis in the strategic plan and work with FP&A to monitor these risks on a monthly basis reporting on any deviations which required.
Support the development of all leasing, merchandising mix and other revenue management tools.
Input into development / redevelopment process all required research, market sizing and analysis required to ensure maximum value creation / optimal timing of projects
Work with Data and Analytics function to develop new and improve existing business improvement tools, research and intelligence platforms and drive the data adoption agenda across the organization. Own the management and development of SMBU business analytics tools (ERV Tool, Merchandising Mix)
Ensure compliance with the MAFP SMBU’s Code of Conduct, Departmental policies and HC Policies and Procedures at all times.
Be the advocate and ambassador of aligning and cascading the MAFP values across SMBU and ensure that relevant team adhered to and exhibit the same all the time.
Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.
Definition of Success
TBA
Other Context (if applicable):
TBA
Functional/Technical Competencies
Asset Management, Data analysis, Financial modelling, Strategy, business & commercial acumen and operational excellence
Personal Characteristics and Required Background:
Personal characteristics
TBA
Minimum experience
Minimum 3 - 5 years of experience in conducting market / customer-based research activities in a highly dynamic and customer driven industry, preferably Retail / Real Estate Investment / Business Consulting in GCC or abroad
Minimum Qualifications/education
Bachelor’s degree in Business Administration / Economics or equivalent. Master’s Degree preferable
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