Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Role Purpose:
Associate Manager - Social Media Campaign is responsible for ideation & creation of all regional and local activations through social media & digital, linked to commercial activity, CSR, brand equity and steering, executive positioning & mitigation of negative sentiment. They work to drive better content & distribution through MAF Retail’s owned channels.
Role Details – Key Responsibilities and Accountabilities:
Campaign Management
Working with wide MarComms, operational, country & executive teams, to understand key commercial, brand and CSR timings and business needs and objectives
Developing, with the wider stakeholders, a consumer-facing visual and content consumer focussed communication suite, suitable for multiple markets and digital communication channels
Production and ideation of large-scale campaign assets, including working with production houses, agencies and other 3rd and connecting with wider internal parties to ensure consistent delivery of high quality assets
Ensuring that the Campaign Assets produced address the key needs & requirements of the campaign, and ensuring measurement and circulation of results post-campaign
Provides structure and develops the framework for customer-facing social asset production, aligning with wider marketing teams & operation / executive teams
Produces, manages and aligns the overall social media content calendar for the organisation, incorporating Corporate, ecommerce, omnichannel, executive and country needs
Effectively ensures market nuance is captured in all campaign production, setting the playbook for campaign development at a central level to ensure all markets can incorporate communications
Strategic Planning
Creates the guidelines for content development & tonality, including design, KVs and directives for all social content production.
Sets the brand tone of voice & identity in our social channels, and leads the development of same for all markets.
Defines the target audiences & relevant KPIs against those audiences to drive strategic organisational & country objectives
Develops go-to-markets approaches for social media platforms, including new or unutilised platforms
Creativity & Community
Aligning with wider corporate, country, omnichannel and executive teams, owns the production of 60% of the content produced & shared through owned channels
Creates the reporting suite to measure the performance of centrally produced content, and consistently drives performance improving developments of the content to address audience needs
Establishes the approval process, responsible for approving content being produced locally & ensuring a consistent approach to content production
Sets the guidelines & operating manual for all markets and executive teams, ensuring that all content being produce in any social channel is of a high standard
Acts as the primary escalation point for internal corporate & wider country and business marketing teams for creativity, providing guidance and direction where necessary
Creates all Digital & Social Comms content for Centralised campaigns, working closely with Senior Management to define objectives, target audiences & creative direction.
Human Capital Responsibilities
Assist in implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
Develop and implement on the job-training for the team
Provide inputs for the development of annual manpower plan
Ensure the implementation of MAFR’s corporate policies and relevant procedures
Qualification, Experience & Skills:
Minimum Qualifications/education
Bachelor’s Degree in Marketing, Advertising, or Media
Minimum experience
5+ years' experience in a similar position, experience in the retail industry is preferred, with a proven track record of success
Experienced with on-site Production, at an agency or client side
Skills
Strong strategic and creative thinking
Excellent communication skills verbally and in writing
High attention to detail, especially in visual assets, but also with process and details
Extremely creative – able to interpret briefs correctly & create assets that address the core issues of the campaign
Able to tell stories & influence stakeholders at all levels, ensuring the creativity standards are kept high but needs are also incorporated
A deep understanding of social media content & creativity, and a deep understanding of how that applies to different platforms
Very well organized & presentable, ability to maintain relationships with multiple stakeholders
Full English Fluency
Arabic language required
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