Latest Job Vacancies: CVM Insights Manager, Majid Al Futtaim, Dubai, UAE

About the job

Title

ROLE DESCRIPTION

Code

CVM – Campaign Insights Manager

Role Holder (if Currently Filled)

Role archetype

Division/Department

Career Level

C&B – Customer Engagement

Reporting to

Location

CVM Senior Manager

Dubai

Managing/Leading (if Applicable)

Date of last revision

Role Purpose

Drive Customer Engagement across Majid Al Futtaim through data driven insights. This role will be responsible for driving the campaign insights for our 1 to 1 Marketing campaigns. This role will partner with Marketing / CVM teams across business to realize CVM vision and North star while also driving the value of the customer cross-BU & SHARE (MAF’s groupwide loyalty program).

Role Details – Key Responsibilities And Accountabilities

Act as a Campaign Analytics subject matter expert for the CVM program at large across Majid Al Futtaim driving Campaign effectiveness across businesses
Perform data analysis to identify key trends and opportunities to recommend new campaigns and drive campaign effectiveness
Analyze the customer data and recommend key campaigns across: acquisition, cross sell / up sell, retention / churn prevention, re-engagement
Develop the post campaign analysis framework and conduct post campaign analysis for the SHARE campaigns
Identify most optimal opportunities to stretch the customer across most optimal channels
CVM campaign analytics dashboard development and ad-hoc reporting
Drive the SHARE (MAF’s groupwide loyalty program) customer engagement through smart campaigns recommendations
Partner with businesses to drive growth towards revenue targets; shares best practice, creates frameworks and guidelines for campaigns and life-cycle as needed
Provide holistic view of Campaign ROI, from all perspective maximizing value of MAF customer and guiding businesses to do the same
Advise on setting targets both from the campaign metrics perspective based on long term value for MAF
Apply best practice, develop continuous campaign improvement plans and make recommendations based upon data analysis and customer insights

Definition of Success

Drive campaign effectiveness by X% across SHARE

Other Context (if Applicable)

N/A

Functional/Technical Competencies

Bachelors or Masters degree in Analytics or Marketing or any quantitative discipline
Proven experience in driving growth and revenue through data analysis
Expert in Marketing Campaign Analytics
Experience in Loyalty program analytics and reporting
Experience in Retail industry would be a plus
Expert in SQL
Experience in dashboard development
Expert in model building using at least one of the statistical packages / tools: R, Python, SAS…etc.

Personal Characteristics And Required Background

Self-starter, self-driven person who can navigate through amorphous and highly agile environments; ability to work independently when required
Experience working cross-functionally with business, Tech and marketing teams
Ability to meet tight deadlines and prioritize workloads with a track record of taking ownership and driving results
Ability to convert data analysis results into stories with key messages for senior stakeholders
Verbal and written fluency in English is a pre-requisite; good listening skills with strong attention to details
Customer-centric approach with passion for driving value and growth

https://careers.majidalfuttaim.com/job/Dubai-CVM-Insights-Manager/797387701/?utm_source=LINKEDIN&utm_medium=referrer

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